People send and receive millions of emails every day. Making your emails stand out from the crowd is not easy, but fear not adding a simple signature to your emails can significantly increase the way people perceive your emails.
It helps build trust between you and your customers and also makes you or your brand more recognisable.
1. ONLY INCLUDE ESSENTIAL INFORMATION
Don’t overcrowd or fill your email signature with useless information that is irrelevant. People don’t need to know your cat’s name or who your favourite singer is, keep it simple and to the point.
Depending on peoples profession the information used in email signatures can vary, i.e. if your a doctor the name of your hospital or practice and your pager number or extension number would be a beneficial thing to add to your email signature.
Whereas if you were an artist, it would be more favourable to add your social media accounts or website link to showcase your latest work.
Here are a few things you could add to your email signature.
- Your Full Name
- Your Company Name
- Your Job Position
- Your Mobile or Office Number
- Your Company Address
- Your Company logo or Profile Picture
- Social Media Icon (Great for Marketing)
- Your Website Address
- A Legal Disclaimer
2. ALWAYS THINK MOBILE FIRST
Nearly 60% of all emails are opened on a mobile or tablet device, so you must create your email signatures with this in mind.
Most people overlook this because they presume that all email clients display email signatures the same way, but this is unfortunately not true, not all email clients render HTML the same way.
This also causes a lot of problems with signatures that are not mobile-friendly. Always remember mobile screens are a lot smaller than desktop displays.
3. USE QUALITY IMAGES ONLY
if you’re going to use images in your email signature, make sure that they are high quality but at the correct resolution (use some image compression if need be like TinyPNG). If the image is too large, it won’t load correctly for people using mobile and tablet devices, and it could take a very long time to render.
Proper use of an image on a signature is a company logo or mabey even a promotional banner for your latest products or sale.
Make sure you use the right file format for your images such as .PNG for logos that need transparent background and .JPEGS for images such as banners or profile pictures.
NEVER use animated GIFS as not all email clients or browsers support these, and they could end up just showing a static image.
4. USE A LEGIBLE FONT
Depending on what font you use, it can significantly impact the way your email signature looks and feels. Always make sure the font you choose is easily readable for everyone.
You should never use more than one font within an email signature.
The same goes for font size, try not to use more than 2-3 different font sizes within a signature as it can look messy and make it hard to read.
5. CORRECT ALIGNMENT AND SPACING
The use of spacing between text and images as well and vertical and horizontal alignment is vital across your whole signature.
6. THE SIZE OF YOUR SIGNATURE
The size of your signature is of critical importance, always consider these two size factors KB (kilobytes) and PX (Pixels).
The KB size of your email signature is the overall disk space your signature will take up this is very important when it comes to loading on mobile and tablet devices. If its too big it will take a long time to load or won’t load at all.
Also, every time you send an email out, it will store in your email server, and this can take up a lot of space in a short period of time so always aim to keep your signature under 100KB
The size in pixels refers to the actual size of your email signature and how big it will look on desktop, mobile and tablet devices.
For mobile and tablet devices, we recommend using a signature with a maximum size of 320px wide by 600px high.
For desktop, we recommend using an email signature with a maximum size of 700px wide by 300px high.
7. USE COLOURS CORRECTLY
Sometimes people can go way over the top with the use of colour in there email signatures. It can make them look very unprofessional and hard to read.
If you’re going to use different colours in your signature make sure you limit it to a maximum of 3 colours, it is also vital that the colours you choose match your brand or logo or things will look misplaced.
8. USE HYPERLINKED SOCIAL MEDIA ICONS
Using hyperlinked social media icons also saves a lot of space within and signature and stops those ugly clunky looking text links.
You can find tons of free social media icons from IconFinder
9. TEST YOUR EMAIL SIGNATURE
Before putting it out for the world to see, make sure you test your new email signature across multiple email clients, browsers and devices such as mobiles and tablets.
Send yourself some emails to different inboxes, i.e. Gmail, Outlook, Yahoo, and make sure they’re all displaying properly
This will ensure everyone sees precisely what you want them to see.
10. PLEASE DON’T DO THESE THINGS
Don’t over complicate your design keep it simple and in line with your brand or identity.
Don’t use animated gifs, not all browsers or email clients support them.
Don’t overuse colours nobody wants to see a rainbow signature that is hard to read.
Don’t have icons and text out of alignments or have them with large spaces between them; it looks highly unprofessional and sloppy.
Don’t use unoptimised or low-quality images in your email signature.
Now you have the essential information to help you create your email signature.
Using these top 10 tips as a guide, you will be able to make a professional-looking signature that will not only drive traffic to your social media but is also look sleek and be informative to your customers or audience.